Media and film makers

Target audience profile for magazine front cover

Perfume advert - image writeup

Image 1 - I really like this image as it has a vintage feel to it, and that could make my brand seem like it is as though a tradition and it is a classic perfume. I also like the fact that it is outside and I like the close up look of the model. Image 2 - Again I like the vintage effect and the fact that it is outside so it has a summery feel to it and it fits in with the type of perfume I am advertising. I also like the futher away look; the full body image also looks very nice, and I like that I could just fit the perfume bottle in on the side possibly in normal colour so that it stands out. Image 3 - This is again another full body image which I could again fit in the perfume nicely. I very like the colouring of the picture, it really spells out summer and I really like the field of flowers and the trees in the background. Image 4 - I like this image also because it outlines the grass and flowers nicely also the trees in background look nice. The close up on the model is nice and looks good. Image 5 - I really like this image for my perfume advert. I like the way the model is looking away from the camera as though she is longing for the perfume, I also like the angle of the image. I like the fact that you could only see the model and the field of flowers. I think that this would be a great image for my perfume advert, as it really fits with what my perfume is about, with the flowers in the field and the colouring of the image is lovely. I also could fit my perfume in nicely in the corner.

Possible images for my perfume advert

Cap Codes

When looking at all of the CAP codes, I think that my perfume advertisement I created does fit them. The language in which I have used is appropriate and does not in any way come across as offensive when reading it. My main image on my advertisement is suitable for the target audience that is set for my perfume also it’s just my friend sitting in a field. The Friend is appropriately dressed to the type of magazine I have created, there is no nudity, therefore it would suit my target audience and also my magazine is not of that type. I think that my perfume advertisement is not misleading as I have described and advertised only my perfume and not gone into too much detail, I have made no false promises, and have only used the company name and the name of the perfume itself.

ASA code

The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice[1] broadly reflects legislation in many instances. The ASA is not funded by the British Government, but by a levy on the advertising industry.

Letter

                                                                                               

                                                                                            141 Covent Garden

                                                                                             London,

Ryan Andrews                                                                     England,                                                                      

49 Peace close,                                                                    EN8 LND                                                            

Herfordshire,                                                                       Centric Advertisement Co.

England   

 EN7 TYZ                                                                            

                                                                                              Date: 6^th June 2011

Dear Mr Andrews,

                               Subject: Advertising proposal for the yet-to-release cosmetic product for men ‘X-men’

We would like to present to you an advertisement proposal related to the yet-to-release cosmetic product “X-men” exclusively for men. We have always contributed significantly in the world’s cosmetic industry and developed various effective products for women till date. This is the first time we are releasing the new range of cosmetic products exclusively for men. 

We believe that these products built with high technology and effective ingredients, would satisfy customer’s needs. Therefore, we want to regulate the advertisement procedure through various beauty magazines, channels and newspapers for reaching out to our intended customer’s base effectively.

Budget and cost are negotiable on proposal acceptance. Looking forward to your early intimation regarding the proposal within 5 days from receiving it.

Yours Faithfully

George Madrew

Ferine cosmetics Ltd.