ASA code

The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice[1] broadly reflects legislation in many instances. The ASA is not funded by the British Government, but by a levy on the advertising industry.

Letter

                                                                                               

                                                                                            141 Covent Garden

                                                                                             London,

Ryan Andrews                                                                     England,                                                                      

49 Peace close,                                                                    EN8 LND                                                            

Herfordshire,                                                                       Centric Advertisement Co.

England   

 EN7 TYZ                                                                            

                                                                                              Date: 6^th June 2011

Dear Mr Andrews,

                               Subject: Advertising proposal for the yet-to-release cosmetic product for men ‘X-men’

We would like to present to you an advertisement proposal related to the yet-to-release cosmetic product “X-men” exclusively for men. We have always contributed significantly in the world’s cosmetic industry and developed various effective products for women till date. This is the first time we are releasing the new range of cosmetic products exclusively for men. 

We believe that these products built with high technology and effective ingredients, would satisfy customer’s needs. Therefore, we want to regulate the advertisement procedure through various beauty magazines, channels and newspapers for reaching out to our intended customer’s base effectively.

Budget and cost are negotiable on proposal acceptance. Looking forward to your early intimation regarding the proposal within 5 days from receiving it.

Yours Faithfully

George Madrew

Ferine cosmetics Ltd.