Thursday, 26 May 2011
Wednesday, 25 May 2011
Friday, 20 May 2011
Thursday, 5 May 2011
My Product.
The product that I will be advertising will be my perfume, which is called el amor al amor, I choose this name because it sounds exotic and feminine as it means love to love in Spanish. Also by having it in a different language it makes it sounds more special then your average perfume. The bottle will be red with a silver rose printed on the side, the silver printed rose will by twisted around the bottle making it’s way to the top, and at the top of the stalk there will be a big silver rose, the stalk will also be silver. The bottle of my product will be quite tall and will be twisted, to help create an elegant look, which is what I am trying to create with this product. I think by having a rose and by having the rose silver it will tie in with the elegant look in which I am trying to create. The company name is Melissa'sRose which also tie in with the twisting rose that I will be having on every bottle, the rose i s the logo of Melissa'sRose, so when people see it they will know what company made it. I chose the brand name Melissa'sRose because I had the idea of the rose logo, and Meli ssa is my name so I called it Melissa'sRose.
Client Proposal.
The advertising budget for my campaign to advertise my product el amor al amor perfumar is £100,000.
I want my advert to introduce a new product to the market and to make people want to buy it.
I think the type of advertising will suit my campaign is television adverts, online adverts, and magazine and print adverts as perfumes can go any and are everywhere, and if it goes in everything then people will see it everywhere and want to buy it.
The type of print advert that i have in mind is the perfume which is red with a silver rose printed on to the bottle, twisting the stalk round the bottle and when the stalk reaches the top there will be a big silver rose, in the print advert it will have a single red rose at the front of it. It will include tag line, plain, simple advert.
I think that the types of people that will buy my perfume would be females as it is a female perfume, also i think it could be any age, but it will probably be mostly between the ages of 15+. I think that the ages of 15+ would buy this perfume because any younger probably wouldn't want to spend a lot of money on perfume, the price is £24.00 for the smallest bottle, £28.00 for the middle-sized bottle and £32.00 for the largest bottle. I choose these prices because i thought that i didn't want it to make it too cheap or too pricey either, also i didn't want it to be seen as just a cheap perfume, i want it to be seen as a quality everyday or evening perfume, also 15+ would probably be a good age range as the perfume is plain simple and elegant, and people younger would probably prefer bottles with bright colours and gems dotted around the bottle.
The unique selling point of my perfume is the twisting silver rose on the bottle, which will also be on every different perfume bottle that is made from Melissa'sRose, which is the company name of my product. Also the rose ties in with the name of the company, as on the bottle there is a silver rose and the company name has rose in the name.
I want my advert to introduce a new product to the market and to make people want to buy it.
I think the type of advertising will suit my campaign is television adverts, online adverts, and magazine and print adverts as perfumes can go any and are everywhere, and if it goes in everything then people will see it everywhere and want to buy it.
The type of print advert that i have in mind is the perfume which is red with a silver rose printed on to the bottle, twisting the stalk round the bottle and when the stalk reaches the top there will be a big silver rose, in the print advert it will have a single red rose at the front of it. It will include tag line, plain, simple advert.
I think that the types of people that will buy my perfume would be females as it is a female perfume, also i think it could be any age, but it will probably be mostly between the ages of 15+. I think that the ages of 15+ would buy this perfume because any younger probably wouldn't want to spend a lot of money on perfume, the price is £24.00 for the smallest bottle, £28.00 for the middle-sized bottle and £32.00 for the largest bottle. I choose these prices because i thought that i didn't want it to make it too cheap or too pricey either, also i didn't want it to be seen as just a cheap perfume, i want it to be seen as a quality everyday or evening perfume, also 15+ would probably be a good age range as the perfume is plain simple and elegant, and people younger would probably prefer bottles with bright colours and gems dotted around the bottle.
The unique selling point of my perfume is the twisting silver rose on the bottle, which will also be on every different perfume bottle that is made from Melissa'sRose, which is the company name of my product. Also the rose ties in with the name of the company, as on the bottle there is a silver rose and the company name has rose in the name.
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